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Step 1: Property Confirmation (Market Viability Check)

Before a manufacturer commits products or exclusivity, Marvello confirms:

  • Prime retail location with high footfall, strong visibility, and easy accessibility

  • Suitable carpet area & frontage aligned with premium product display

  • Full statutory compliance (commercial use, fire safety, signage approvals)

  • Financial feasibility including rent, CAM, and deposit

  • Shortlisting of one primary and one backup property to reduce execution risk

👉 Manufacturer Outcome:
Confidence that Marvello is investing in a strategically selected, compliant, and long-term retail location, ensuring serious brand exposure.

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Step 2: Manufacturer LOI & Supply Assurance (Strategic Lock-in)

At this stage, manufacturers engage directly with Marvello to:

  • Align on brand positioning and target customer profile

  • Finalize product categories and depth of assortment

  • Issue Letters of Intent (LOI) to Marvello covering:

    • Product range & specifications

    • City / region / showroom exclusivity

    • Pricing, margins, and commercial structure

    • MOQ, lead time, and replenishment cycles

  • Plan assortment mix:

    • Core volume drivers

    • Premium / hero SKUs

    • Limited or experimental collections

👉 Manufacturer Outcome:
Early partnership with Marvello, controlled distribution, assured shelf space, and brand presence without owning retail infrastructure.

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Step 3: Property Leasing (Commitment Validation by Marvello)

Once manufacturer intent is secured with deposit, Marvello:

  • Negotiates and finalizes leasing terms:

    • Lock-in period and escalation clarity

    • Fit-out support or rent-free period

    • Clear exit and protection clauses

  • Executes and registers:

    • Lease Deed / Leave & License Agreement

    • Stamp duty and statutory registrations

  • Takes formal possession of the property

👉 Manufacturer Outcome:
Assurance that Marvello has made a legal and financial commitment, reducing risk of sudden withdrawal or operational instability.

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Step 4: Interior Development & Brand Integration

Marvello converts the space into a brand-aligned retail environment:

  • Final showroom layout designed for maximum visibility and conversion

  • Interior execution:

    • Premium lighting and flooring

    • Manufacturer-aligned display units

    • Trial zones, storage, and backend systems

  • Brand visibility execution:

    • External & internal signage

    • Visual merchandising as per brand guidelines

  • Retail infrastructure setup:

    • POS, billing, inventory systems

    • CCTV and security

    • Smart mirrors / digital displays (where applicable)

👉 Manufacturer Outcome:
A professionally managed showroom where brand presentation, pricing discipline, and customer experience are fully controlled.

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Step 5: Showroom Launch & Market Entry (Led by Marvello)

Marvello leads the market entry with:

  • Stock inward and VM execution

  • Sales staff hiring and product training

  • Soft opening to test operations and demand

  • Grand opening including:

    • Local marketing & PR initiatives

    • Influencer, society, and B2B engagement

    • Introductory offers without brand dilution

👉 Manufacturer Outcome:
Immediate access to the Indian retail market, faster sell-through feedback, repeat order visibility, and scalable expansion opportunities with Marvello.

Marvello

 

© 2035 by Marvello Origin Works Limited

 

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