

Leadership
Ashvin Rathod
Founder & Chief Visionary Officer
Marvello Origin Works Limited
Ashvin Rathod is a visionary entrepreneur driven by execution, scale, and system-led growth. As the Founder and Chief Visionary Officer of Marvello Origin Works Limited, he is building one of India’s most structured and high-impact retail rack rental ecosystems, redefining how brands enter and grow in offline retail.
With hands-on leadership and strategic clarity, Ashvin leads a nationwide organization supported by 250+ sales professionals across India, demonstrating his proven ability to build, manage, and scale businesses with discipline and speed. His leadership is deeply rooted in process orientation, performance accountability, and transparent operations, which form the backbone of Marvello’s rental-driven retail model.
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By profession a Software Engineer, Ashvin has been actively engaged in entrepreneurship since 2014. His technology-first mindset enables him to design businesses that are system-driven, data-backed, and scalable, rather than dependent on manual or unstructured execution. This approach is clearly reflected in Marvello’s rack-wise retail operations, sales tracking, and settlement transparency.
Before Marvello, Ashvin founded Cathedral Bells Pvt. Ltd. in 2020, where he led large-scale national projects with reputed corporate clients, executing operations across thousands of hectares with precision and compliance. This experience shaped his ability to manage complex, multi-location operations, a capability now powerfully applied to Marvello’s pan-India retail infrastructure expansion.
With Marvello Origin Works Limited, Ashvin is focused on creating a new-age apparel and lifestyle retail real estate ecosystem, where brands gain premium shelf space without owning stores, operations are professionally managed, and growth is predictable rather than risky. His leadership philosophy is centered on making retail expansion simple, structured, and scalable, especially for manufacturers and emerging brands.
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Ashvin is known for his execution-first leadership style, where ideas are converted into real, measurable outcomes through strong systems, digital integration, and disciplined teams. His ability to align people, processes, and performance makes Marvello a trusted partner for brands seeking reliable offline retail growth.
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Message from the Founder
“Retail should not be risky or unstructured. At Marvello, we are building a system where brands grow through visibility, not uncertainty; where retail space works as a performance asset, not a burden. Our mission is simple — create a transparent, scalable retail ecosystem where every partner grows with confidence.”