1. Space Planning & Layout Design
(Mandatory Design Framework for Interior Designers)

Marvello showrooms are category-specific retail spaces designed for medium footfall, daily commercial operations, and scalable replication.
Space planning must balance customer comfort, product visibility, and backend efficiency.

A. Showroom Size & Floor Planning

• Showroom sizes vary by property; design must adapt without breaking layout logic

• Showrooms may be:

  • Ground Floor only, or

  • Ground + First Floor

Design rule:
Layout logic must remain consistent even if total area changes.

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B. Category-Specific Layout Rule (Very Important)

Each showroom handles only one primary category:

• Textile showroom

• Footwear showroom

• Fashion accessories showroom

• Home furnishing showroom

❌ No category mixing inside one showroom
✅ Layout must be optimized for that single category’s display, trial, and movement needs

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C. Customer Flow & Movement Logic

• Clear front entry → browsing → selection → billing → exit flow

• No dead ends

• No cross-traffic at billing

• Comfortable two-way movement

Minimum aisle guidelines:

• Main aisles: 5–6 feet

• Secondary aisles: 4 feet

• Trial room approach (textile): minimum 5 feet clearance

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D. Zoning Requirements

Every layout must clearly define:

1️⃣ Front Zone (High-Visibility)

• New arrivals / premium display

• Strong visual impact from entrance

• No billing or storage here

2️⃣ Core Display Zone

• Majority of racks

• Parallel rack alignment

• Balanced spacing

• Easy category scanning

3️⃣ Experience Zone (Category-Based)

• Textile: Trial rooms + mirrors

• Footwear: Seating & try-on space

• Accessories: Focused browsing zones

• Home furnishing: Sample & feel zones

4️⃣ Backend / Service Zone

• Billing counter at exit side

• Storage (8–10% of total area)

• Pantry

• Photography room

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E. Billing Counter Placement (Fixed Rule)

• Billing counter must be located at back-end, near exit

• Clear customer queue path

• No obstruction to browsing areas

• Space for:

  • POS

  • Packing

  • Returns / exchange handling

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F. Trial Rooms (Textile Showroom Only)

• Mandatory only for textile showrooms

• Proper privacy and lighting

• Easy access from main display zone

• Not visible from entrance

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G. Storage Planning

• 8–10% of total showroom area reserved

• Must be:

  • Organized

  • Rack-based

  • Hidden from customer view

• Direct access to billing area preferred

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H. Mandatory Functional Rooms

📸 Photography Room (Mandatory)

• Size: 8 ft × 10 ft

• Separate enclosed room

• Near storage or backend

• Easy movement of products

• Not visible to customers

☕ Pantry & Staff Area (Mandatory)

• Size: 8 ft × 10 ft

• Hygienic finishes

• Staff-only access

• Away from customer zones

• Near backend / storage

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I. Footfall & Comfort Planning

• Designed for medium (regular retail) footfall

• No overcrowding of racks

• Clear sightlines

• Smooth navigation even during peak hours

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J. Designer Flexibility Rule

Designers have freedom within framework, but must follow:

• Zoning logic

• Flow direction

• Mandatory room sizes

• Billing & backend placement

❌ Random creative layout that disrupts operations is not acceptable
✅ Creative execution within commercial logic is encouraged